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Facebook and Privacy

As many people probably know, Facebook has been hammered recently by concerns over user information and privacy. It’s disconcerting stuff. I’ve just logged in and changed pretty much all of...
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Differences that Matter

I think we’re all been in this situation – you are launching a new product, trying to sort out a new tactic, trying to understand a new market.   You get some research and look at the numbers....
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Corporate blogging done right

So after my last post on the Forrester Research survey on Trust and Corporate Blogging, I got contacted by a Corporate Blogger! I mentioned Joel Spolsky’s blog Joel on Software in the post and got...
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Trust and Corporate Blogging

There has been a bit of a flutter lately about the whole issue of Corporate Blogging.  A recent post from Forrester Research on their Groundswell blog highlighted some data that showed only 16% of people...
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Shifting Marketing Sands

Thinking about the excessive amount of TV advertising I’ve consumed while watching the Olympics lately, I was beginning to wonder if new Marketing trends were just a bunch of hot-air. So I pulled...
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ThePoint.com

I am about half way through Clay Shirky’s new book, Here Comes Everybody. I had read some initial critical reviews (which I can’t find the link to anymore), but I think they were misguided....
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Why Social Media isn’t a strategy

Gareth over at Brand New posted a short musing on why we need to concentrate on building Social Brands rather than executing Social Media campaigns. I agree. And I’ve said it before, Social Media...
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