Comments for InsightbyDesign

Comment on Breaking Habits by [Link] Breaking Habits « jkwiens.com

[Link] Breaking Habits « jkwiens.com — Thu, 25 Feb 2010 01:51:03 +0000

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Comment on Digg Reader Survey And Our Flawed Understanding of Online Behavior by Paul Soldera

Paul Soldera — Thu, 24 Sep 2009 18:44:19 +0000

I couldn’t agree more Eldila. I think your wife and my wife sound very similar :).

It’s definitely not a light-switch change. We’re in-between meanings in a way. You and I on one side, our wives on another.

But for a company like Digg, I would imagine their users skew more towards us than our wives. So it should be food for thought for them.

Thanks for the comment.

Comment on Digg Reader Survey And Our Flawed Understanding of Online Behavior by Eldila

Eldila — Thu, 24 Sep 2009 17:44:04 +0000

Personally, I am encountering the same online behaviors as yourself. The offline and online are continuing to blur for me. It makes sense to me to think of the internet in terms of consumption rather than visiting. However, when I look at less technical users, I think the old model of viewing the internet still works. For example, my wife doesn’t use RSS (even with much prompting). She physically visits every blog she reads. If you asked what sites she visits multiple times in a month, she could give you a list. Also, she isn’t nearly as connected to the internet as I am. In between my iPhone, Laptop, Work Computer, and Home Computer, I am basically always connect. However, my wife has set times when she is online. She is online for 15-30 when she wakes up. She is online for small intervals during work. Then she is online for a bit when she gets home. Her online activity is very much disconnected from her offline activity.

From my wife’s perspective, this digg form would make a lot of sense. I guess the real question is if the form was designed for people like my wife or me and yourself.

Comment on Social Media Research Report Released by L

Mon, 31 Aug 2009 19:21:19 +0000

Great information, very helpful

check out mycomeup.com

Comment on Fresh The Movie, and the struggle ahead by Aaron

Aaron — Thu, 09 Jul 2009 16:50:16 +0000

Hey Paul

Also just heard about a film called ‘Food, Inc.’ that I think is set to be released soon. Among other things, it talks about the industrialization of the US food industry its link to Type II diabetes. Something for you and Debs to check out.

All my best

Comment on Bing is not going to be a verb by RachelE

RachelE — Wed, 17 Jun 2009 06:34:38 +0000

Perhaps not for you, but it has already for me.
I find myself going to my PC or Mac (I have both), and saying, “I need to bing for _____”
I haven’t given up on Google; every once in a while, I use Google . . . by typing Google into the Bing search box. Bing brings up a text entry box that allows me to search via Google without leaving Bing.

Comment on Java Toolbar Installation Trickery by Todd Vernon

Todd Vernon — Wed, 27 May 2009 15:53:37 +0000

Thanks for the comment over on FP and for the link. I can;t believe this isn’t a bigger deal with people. The fact that Sun would actually create an official product out of tricking people to install software clearly shows an amazing lack of leadership at that once great company.

Comment on What is an insight? by Paul Soldera

Paul Soldera — Thu, 21 May 2009 15:29:56 +0000

I look at insights more as ‘gold bars’ They essentially all have the same nature (made from gold) . And most of the time you will probably find a use for them. If you have a ton of them and are stranded on a desert island, while you could construct yourself a gold house, all you really need is a boat.

Which is to say that an insight is only useful if your knowledge of it has some tangible impact on your current situation/problem, etc. In the absence of that, you might still be astounded by your collection of gold bars, but they are of no immediate practical use.

If you want to define an insight as weak or strong based on it’s impact, that’s fair, but you can’t categorize them as weak or strong based on some arbitrary reaction - such as ‘astound’ as the op was arguing. (I think you made this point in the comment above, and maybe it is semantics

Ads and art are different as neither one has a central ‘essence’ any instance of it needs to achieve. An insight does. It needs to uncover an underlying truth. If it doesn’t do that, it’s not an insight. If it does that and the receiver has no practical use for it whatsoever, the insight is only weak in its application, not its form. Ads and art can fail in terms of both form and application as there is no bar form them to attain to be called either.

I think the biggest problem with research for business purposes is delivery of insights with no practical application. And some of these insights astound people so much, they lose sight of the fact that they are impossible to operationalize. Agencies gravitating to insights that ‘astound’ makes sense, as they have a hard time identifying insights that are useful to their client’s business. God know’s I’ve been guilty of that as well!

Comment on What is an insight? by Kumeugirl

Kumeugirl — Thu, 21 May 2009 14:30:50 +0000

there are stronger and weaker artists, stronger and weaker ads… would there not be stronger and weaker insights?

Comment on What is an insight? by Paul Soldera

Paul Soldera — Tue, 19 May 2009 15:20:18 +0000

I guess I find it strange that we need to attempt to define the quality of an insight when innate to its definition is the fact that you are discovering/revealing some underlying truth. To qualify an insight as something that ‘astounds’ just doesn’t seem necessary.

I’d argue there are no weak or strong insights, only known and unknown ones.