It’s all a scam…

Hey everyone.  Sorry I have neglected this blog for the past few weeks.  Had a crazy busy schedule that saw me traveling all over the place.  

But I just wanted to quickly post this.  This is a picture of an IM exchange that made its way to the front of Digg.  It’s typical of all stories on DIgg – funny, interesting tidbits from our modern online life.

Although this particular story struck me as metaphorical for the marketing and advertising world – a scam loses its potency when there is no one left to scam.

Which begged a question (at least to me), that the widely held notion that it’s technology, the Web and new media destroying advertising and traditional marketing might be wrong?  That in fact, it’s all a big coincidence.  That in the first decade of the 21st century, there is just no one left to scam!

Of course ‘scam’ is an overly harsh word.  It’s more to do with our collective understanding and consciousness of the tools and tactics companies use to persuade us.  When we understand how that mechanism works, it becomes less effective.  Or we let it affect us, but on our terms.

This changes what it means to be a brand.  It radically changes how you communicate to customers.  And it is a wholesale change from the past.

And it has nothing to do with technology.  Technology probably got us to this point faster, but it didn’t cause the shift.  

I’d argue that most of the flailing going on in the marketing world – brands turning there entire websites into social media mirrors, the huge interest in ‘viral’ and ‘authentic’ experiences, the slow death of the 30 second spot, etc. etc. etc. – are reactions to this change.  An adolescent tendency to simply shout louder when things aren’t going our way, and when we don’t understand what’s happening and why.

I’d suggest all the Nigerian General’s Widows out there look for another profession.

58 Responses to “It’s all a scam…”

  1. November 29, 2013 at 9:15 pm #

    Do you have a spam problem on this site; I also am a blogger,
    and I was wondering your situation; many of us have developed some nice
    procedures and we are looking to exchange solutions with other folks,
    why not shoot me an e-mail if interested.

  2. November 30, 2013 at 11:42 pm #

    Very nice post. I just stumbled upon your blog and wanted to say that I’ve really
    enjoyed browsing your blog posts. In any case I will be subscribing to your feed and I hope you
    write again soon!

    Feel free to visit my web page ::

  3. December 3, 2013 at 3:15 am #

    Pretty nice post. I just stumbled upon your weblog and wanted to say that I have
    really enjoyed browsing your blog posts. After all I’ll be subscribing to your rss feed and I hope you write again soon!

  4. December 8, 2013 at 5:10 am #

    Pretty great post. I simply stumbled upon your weblog and wished to mention that I’ve really
    loved surfing around your weblog posts. In any case
    I will be subscribing to your feed and I’m hoping you write
    once more soon!

  5. December 8, 2013 at 2:48 pm #

    Why users still make use of to read news papers
    when in this technological globe everything is available on web?

  6. December 10, 2013 at 3:43 pm #

    Ιt is aplropгiate time tо make some plans for the
    longer term and it is time to be happy. I habe rеad
    this submit aand if I may juѕt I ωan to counsel yoou some interestіng things or suggestions.
    Perhaps yοou can write nеxt articles relating to thіs article.
    I desire to learn even more issues approximately іt!

    Feel fгeе to visit mу weblog – best product for building muscle

  7. December 16, 2013 at 2:08 pm #

    Excellent blog here! Also your web site loads up fast!
    What host are you using? Can I get your affiliate link to
    your host? I wish my website loaded up as fast as yours lol

  8. December 16, 2013 at 6:02 pm #

    I pay a visit day-to-day some websites and information sites to
    read articles, but this blog presents quality based articles.

  9. December 20, 2013 at 1:10 am #

    Nice post. I learn something totally new and challenging on blogs I stumbleupon
    on a daily basis. It will always be interesting to read articles from other writers and use a little something from their sites.

  10. December 20, 2013 at 6:46 pm #

    An entire area of Internet development has been created as a result of online coupon codes: message board devoted
    to online couponing and deal shopping. A cake decorating site could sell molds for devils on the page
    about devils food cakes. A very successful lady books rooms
    in local inns in a remote island, and earns very nice commissions doing it.

  11. January 14, 2014 at 8:19 pm #

    Have you ever thought I would like to sell my car for cash?

    There are lots of possibilities, so it may be overwhelimg unless
    you know who you can trust.

    Check out my page; audi logo png

  12. January 14, 2014 at 9:33 pm #

    Mate, extremely awesome post!

  13. January 17, 2014 at 8:17 am #

    I’m not that much of a online reader to be honest but your blogs really nice, keep it up!
    I’ll go ahead and bookmark your site to come back down
    the road. Cheers

  14. January 23, 2014 at 2:28 am #

    Magnificent goods from you, man. I have take note your stuff previous to
    and you are just extremely fantastic. I really like what you’ve got here,
    really like what you are stating and the best way in which you say it.
    You’re making it enjoyable and you still take care of to keep it smart.
    I cant wait to read far more from you. That is actually a wonderful site.

  15. January 27, 2014 at 7:44 am #

    Hello just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Safari.
    I’m not sure if this is a formatting issue or something to do with internet browser
    compatibility but I thought I’d post to let you know.
    The design and style look great though! Hope you get the issue resolved soon.

  16. February 19, 2014 at 4:55 pm #

    I just like the helpful info you supply on your articles.
    I’ll bookmark your blog and test again here frequently.
    I’m quite sure I’ll be told lots of new stuff proper right
    here! Good luck for the next!

  17. February 28, 2014 at 2:23 pm #

    Leonel Messi is naturally another essential element for the record breaking success
    of the last couple of seasons. This is achieved by earning gold from killing minions and
    enemy champions to acquire better items. Then he asked if I could be choked
    with a deep Judo rear choke, applied with
    the GI.

    Review my page – get riot Points

  18. March 4, 2014 at 8:10 am #

    We’re a bunch of volunteers and opening a brand new scheme in our community.

    Your site offered us with useful informatin to work on.
    You’ve performed an impressive process and our entire neighborhood will
    probably be thankful to you.

  19. March 7, 2014 at 2:02 am #

    You just have to go after a small number of other rules.

    With these three totals on your spreadsheet, it’s much easier to develop long-range
    retirement income goals that make personal sense. The other option, going for a
    portion, can be guaranteed as well but often it is perhaps not.

  20. March 14, 2014 at 12:19 pm #

    Congrats on a fantastic page. Keep up the work!

    my web blog … e-liquid sample packs

  21. March 23, 2014 at 7:32 pm #

    Thanks for one’s marvelous posting! I genuinely enjoyed reading it,
    you can be a great author. I will make sure to bookmark your blog and will come back from now on.
    I want to encourage you to continue your great work, have a nice weekend!

  22. March 25, 2014 at 1:55 am #

    Remarkable things here. I am very happy to see your article.
    Thaznk you a lot and I am having a look forward tto touch you.
    Will you kindly drop me a mail?

    Also visit my blog post … Example

  23. March 29, 2014 at 1:19 am #

    Why users still use to read news papers when in this technological world everything is accessible on net?

  24. April 4, 2014 at 2:23 am #

    There is certainly a great deal to know about this subject.

    I love all the points you have made.

  25. April 17, 2014 at 10:23 am #

    Remarkable blogpost. Will you sebd me to some more of your work.

    Look at my blog post – sell my car fast

  26. April 29, 2014 at 3:37 pm #

    In the bedroom, window treatments have double duty.
    It is always better to be on the lookout for other suppliers that may have potentially improved on their price offerings.
    It doesn’t matter, as we are not the same as anyone else, so why should our words be the same.

  27. May 4, 2014 at 6:31 pm #

    Fastidious repond inn return off this query with real arguments and explaining the whole thinhg regarding that.

  28. May 5, 2014 at 10:11 pm #

    Hi there to every body, it’s my first pay a visit of this webpage; this webpage consists of awesome and truly fine
    stuff for readers.

  29. May 20, 2014 at 4:00 pm #

    Hello i am kavin, its my first time to commenting anyplace, when i read this paragraph i thought i could also make comment due to this sensible paragraph.

  30. May 21, 2014 at 10:58 am #

    re guaranteed to find something suits you Elite Modern Furniture.
    They are fantastic for contemporary homes, rooms, and offices that value modern, international style and
    supple, full-grain leather. In antique shops, this sort of furniture
    is easily available.

  31. May 23, 2014 at 1:43 pm #

    the day when dead can return to the planet earth but in the nineteenth century, it
    started to lose its religious connotation. It just
    isn’t everyone to hold one from the best technologies which were introduced in the world of computers today.
    The included application matrix conveyed business and benefits inside the
    most comprehensive pattern and identifiable theme which included Overall Paid i – Phone Apps,
    Overall Free i – Phone Apps, Overall Grossing i –
    Phone Apps, Overall Paid i – Pad Apps, Overall Free i – Pad Apps and Overall Grossing i – Pad

  32. May 28, 2014 at 4:05 pm #

    I’ve been browsing online more than three hours
    today, yet I never found any interesting article like
    yours. It is pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the
    internet will be much more useful than ever before.

  33. June 8, 2014 at 5:49 pm #

    When a tarot card is noticed by a person, the pictures on it stir
    certain emotions and ideas within the individual. psychic reading for the
    number 5: You are destined to star in porno movies and
    suffer from genital warts.

    Here is my weblog Is AskNow Legit?

  34. June 18, 2014 at 8:01 am #

    You need to be a part of a contest for one of the highest quality websites online.
    I’m going to highly recommend this blog!

  35. June 18, 2014 at 9:02 pm #

    Helpful information. Fortunate me I discovered your web site by
    accident, and I am stunned why this accident didn’t came about in advance!

    I bookmarked it.

  36. July 7, 2014 at 12:24 am #

    I every time spent my half an hour to read this website’s posts every day
    along with a cup of coffee.

  37. July 15, 2014 at 4:21 pm #

    I do consider all the concepts you have offered to your post.
    They are very convincing and will definitely work. Nonetheless, the
    posts are very short for novices. May you please prolong them a
    little from subsequen time? Thank you for the post.

  38. July 15, 2014 at 6:40 pm #

    Hey! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us useful information to work on. You have done a marvellous job!

    My homepage :: telemarketing movies

  39. July 17, 2014 at 8:06 am #

    It’s not my first time to pay a quick visit this web page, i am visiting this web site dailly and get pleasant
    information from here daily.

  40. July 23, 2014 at 5:52 am #

    In the last download dayz 15 years with several unique features that video games.
    But it’s still loads of fun in comparison.
    We see great potential for the cheat code will give them
    away for nothing and get individuals endorphins flowing
    to your computer, as motion control gaming, you will be the case with the

    My web page; Garrys mod download

  41. July 28, 2014 at 4:08 pm #

    Wow that was unusual. I just wrote an really long comment but after I clicked submit my comment
    didn’t show up. Grrrr… well I’m not writing all that
    over again. Anyways, just wanted to say wonderful blog!

    my website … check out this site

  42. August 3, 2014 at 1:02 pm #

    First of all I want to say wonderful blog! I had a
    quick question that I’d like to ask if you do not mind.

    I was curious to know how you center yourself and clear your mind
    before writing. I’ve had a hard time clearing my thoughts in getting my ideas
    out. I do enjoy writing however it just seems like the first 10 to 15 minutes are usually
    lost simply just trying to figure out how to begin. Any ideas or tips?
    Thank you!

  43. August 3, 2014 at 11:28 pm #

    An intriguing discussion is worth comment. I believe that you need to write more on this subject matter, it may not be a taboo subject but
    usually people don’t speak about such topics. To the next!
    Best wishes!!

  44. August 7, 2014 at 9:19 am #

    After exploring a number of the blog posts on your web page, I truly like your way of blogging.
    I added it to my bookmark site list and will be checking back in the
    near future. Please visit my website too and let me know
    how you feel.

    Look at my website best ways to lose weight fast

  45. August 13, 2014 at 12:32 am #

    I do not even know how I ended up here, but I thought this post was good.
    I don’t know who you are but definitely you are going to a famous
    blogger if you are not already 😉 Cheers!

  46. August 16, 2014 at 1:51 pm #

    Good day! This post could not be written any better!
    Reading through this post reminds me of my old room mate! He always kept chatting about this.
    I will forward this post to him. Pretty sure
    he will have a good read. Thank you for sharing!

    My page; קידום אתרים בגוגל
    חינם (Adrianne)

  47. August 20, 2014 at 12:53 am #

    Never before heard of a steam shower enclosure until I
    stumbled upon this incredible website, so happy I did
    truly want one right now and funds letting will
    be purchasing one very soon

    Take a look at my web blog – Steam Shower Kit

  48. August 21, 2014 at 4:27 pm #

    The word is formed from Greek words Chrysos
    that means ‘gold’ and kola that means ‘glue’. On the physical side, the
    third eye chakra deficient individual may suffer from headaches,
    eye problems, vision problems, brain tumors, forgetfulness, lack of
    concentration, tumors and seizures. Caution:When working with any gemstone it’s advisable
    to make sure you do not work with them for more than an hour
    per session.

  49. August 22, 2014 at 12:37 pm #

    Hi I am so thrilled I found your site, I really found
    you by mistake, while I was searching on Yahoo for something else, Regardless I am here
    now and would just like to say many thanks for a tremendous post and a all round
    thrilling blog (I also love the theme/design), I don’t have time
    to browse it all at the minute but I have bookmarked it and also added in your RSS feeds, so when I have time I will be back to read
    more, Please do keep up the superb jo.

    Here is my web page כאן הם הממצאים

  50. August 23, 2014 at 9:52 am #

    The restaurant business can come to a stop, if a customer
    comes to see any insect or other pest in the restaurant.
    Generally speaking wasps are not harmful to people but they help us in many ways.
    Try using hairspray to get rid of bees, hornets, or wasps.

  51. August 26, 2014 at 4:31 pm #

    It should be an 8.two edition, the newest becoming eight.2.1.
    One of those programs is the songs player. The upper limit of more than $400 is truly fantastic in case the condition of the
    established is alright.

  52. August 27, 2014 at 9:19 am #

    Might like to do it without upgrading or purchasing
    a new method? There is no guarantee with this particular data.
    For several, it didn’t issue they held what is likely the
    planet’s hottest cell phone.

  53. August 27, 2014 at 6:21 pm #

    Your staff could be the variety of Facebook friends that have registered you to the
    game. Just CLICK HERE to get more information about the top
    PC repair resource in 2010.

  54. August 29, 2014 at 7:42 am #

    Hi, this weekend is fastidious in favor of me, as this time i am reading this fantastic informative post here at my home.

    my website … מדיה חברתית מצגת

  55. August 29, 2014 at 11:58 pm #

    Wow! In the end I got a blog from where I can in fact obtain valuable facts concerning my
    study and knowledge.

    My blog – מחירי קידום אתרים

  56. August 31, 2014 at 11:15 pm #

    Nevertheless, if you do some research and take your time you’ll learn these offers are authentic.
    Does it rain down as though it were manna from heaven? In the mean time I welcome your
    comments, concerns and recommendations.

  57. September 1, 2014 at 7:53 pm #

    Ipad2 is in fantastic demand and people are crazy to jailbreak and
    unlock it. Begin the unlocking process by operating that plan. Study on as we share particulars about this fantastic telephone!

  58. September 2, 2014 at 10:37 pm #

    Hello I am so happy I found your blog page, I really found you by accident, while
    I was researching on Google for something else, Nonetheless I am here now and would just like to say thanks
    for a marvelous post and a all round exciting blog
    (I also love the theme/design), I don’t have time to look
    over it all at the moment but I have saved it and also added
    your RSS feeds, so when I have time I will be back to read a
    great deal more, Please do keep up the fantastic work.