Shifting Marketing Sands

Thinking about the excessive amount of TV advertising I’ve consumed while watching the Olympics lately, I was beginning to wonder if new Marketing trends were just a bunch of hot-air.

So I pulled the following data from Google Trends.

This is a chart of the search and news volume for three phrases ‘social media’, ‘traditional media’ and ‘TV advertising’ – search volume is on the top, news volume is on the bottom.

Sometime around the middle of 2007 you can see ‘social media’ take off as a phrase.

Of course, this is old news to Social Media advocates who have been living and breathing this trend for the past year and a half. But what’s interesting is the downward trend for the ‘TV advertising’ line.

Either Jo Public has stopped searching for generic ‘TV Advertising’, or Marketing practitioners have lost interest. I think it’s probably a bit of both.

Watching the Olympics you wouldn’t have guessed.

2 Responses to “Shifting Marketing Sands”

  1. February 10, 2014 at 4:21 pm #

    If you choose more products in the beginning, you will not be able to focus.
    Examples of businesses you can do online are: article marketing, e-mail marketing, affiliate program, e-book marketing, search engine,
    advertising, social media, etc. The size of your desk will depend on what its function
    is.

    • September 8, 2014 at 11:54 am #

      Excellent post. I was checking coantsntly this weblog and I’m inspired! Extremely useful information specifically the last phase I maintain such information much. I was looking for this certain information for a long time. Thanks and best of luck.