Shifting Marketing Sands

Thinking about the excessive amount of TV advertising I’ve consumed while watching the Olympics lately, I was beginning to wonder if new Marketing trends were just a bunch of hot-air.

So I pulled the following data from Google Trends.

This is a chart of the search and news volume for three phrases ‘social media’, ‘traditional media’ and ‘TV advertising’ – search volume is on the top, news volume is on the bottom.

Sometime around the middle of 2007 you can see ‘social media’ take off as a phrase.

Of course, this is old news to Social Media advocates who have been living and breathing this trend for the past year and a half. But what’s interesting is the downward trend for the ‘TV advertising’ line.

Either Jo Public has stopped searching for generic ‘TV Advertising’, or Marketing practitioners have lost interest. I think it’s probably a bit of both.

Watching the Olympics you wouldn’t have guessed.

2 Responses to “Shifting Marketing Sands”

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