The game has changed

I just read this post by Alan (Toad) of the Toad Stool.  He has really hit the nail in the head regarding the changing world of advertising and how some companies really are stuck in the past.

In today’s world, product performance is too transparent for advertising to have any significant persuasive effect.  People don’t look to ads to inform them about quality and performance, they look to Google.

End of story.

I met Alan for the first time at a social media panel discussion we did the other day (more on that in a later blog post).  Alan is one of those ad guys who is refreshingly creatively pragmatic.

I am pretty sure that is a compliment.

One Response to “The game has changed”

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