About me…

I’ve worked my entire career turning information into insight.  Designing insights you might say.  I’ve spent the last few years figuring out how to use technology to do this faster, more accurately and with less physical effort.

I’ve worked mainly in Marketing, Customer/Consumer Research and the technology Marketers use to understand their business, their markets, and their customers.  

It’s at the intersection of all of this - Marketing, technology and information - that I decided to start a blog. It’s an interest that has taken me across two hemispheres, four cities, three companies, countless clients, colleagues and friends - and a lot of sheep jokes.

For the last year or so I branched out on my own, part time as a business consultant in the customer/consumer intelligence area and the rest of the time setting up a business with my good friend and business partner Troy.

About this blog…

This blog is not a place for constant updates on the latest Marketing news, ideas or technologies. There  are plenty of other bloggers that do a great job of that.  This is a place for ideas.  Some of them are mine.  Others (the more interesting ones) are from people a lot smarter than me.

Everything is my personal opinion.  All the mistakes are mine.  

Normally you insert a deep, pithy quote about your world-view at this point in the About page.  Sadly, I have none.  

Don’t litter.