About me…

My name is Paul Soldera and I run insightbydesign as my personal blog and business services site.  I work as a freelance Customer Insight specialist.  I started off my career in traditional Market Research and have since branched out into many different aspects of insight generation for businesses.

I work at the intersection of Marketing, Research and IT – I strongly believe that internal integration of theses three areas is vital to building an accurate, robust understanding of your customer and your brand.

These are some of the things I have done.  These are some of the services I provide.

If you would like to contact me, you can reach me at paulsoldera@insightbydesign.com.

About this blog…

This blog is not a place for constant updates on the latest Marketing news, ideas or technologies. There  are plenty of other bloggers that do a great job of that.  This is a place for ideas.  Some of them are mine.  Others (the more interesting ones) are from people a lot smarter than me.

Everything is my personal opinion.  All the mistakes are mine.