Do you Delight your customers?

In my intermittent but ongoing reading about Customer Satisfaction and Loyalty, I came across an interesting idea. Delight. Berman (2005) talks about the idea of Delight versus Satisfaction.  Delight...
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More words of wisdom from 20 years ago…

Quality is continually satisfying customer requirements. What matters in the end to customers is not only the product or service we have supplied, but whether their requirements have been satisfied. We...
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The Beginning

Consumerism has become a fashionable area of concern, centred on the belief that there is a compelling need to strengthen the consumer’s position in the market-place. Consumerism is essentially a...
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Why people ‘lie’

So having just come off a hugely busy week, I finally got around to extending the thought process behind what ‘Satisfaction’ is and how you measure it. Firstly, I think you have to ignore about...
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Measuring Satisfaction

This has been an annoying issue for me for a long time. Sort of like a piece of food caught between your teeth and no matter how hard you try, you can’t pry the little bugger out. What is exactly...
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Corporate blogging done right

So after my last post on the Forrester Research survey on Trust and Corporate Blogging, I got contacted by a Corporate Blogger! I mentioned Joel Spolsky’s blog Joel on Software in the post and got...
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Trust and Corporate Blogging

There has been a bit of a flutter lately about the whole issue of Corporate Blogging.  A recent post from Forrester Research on their Groundswell blog highlighted some data that showed only 16% of people...
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Back blogging!

I know, it’s been a while, but I have finally sorted out my new blog site.  It’s www.insightbydesign.biz.   Yes, it’s bland.  I deliberately chose the blandest theme I could.  I am...
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Greeting from North Platte, Nebraska

So we have made it to half-way on our trek across country. We’re currently in North Platte – a smallish town in the center of Nebraska. Unbeknownst to me, North Platte is home to the largest...
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On the road…

Well, we finally got on the road to San Francisco. My wife and I are moving out there for good and we left last Friday for a 12 day vacation road-trip across this great country. I’m in a hotel in...
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