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The Anna Karenina Principle

A while back I finished up Jared Diamonds Guns, Germs and Steel.  A really great read. In one of the chapters, he opens with a quote from Tolstoy’s Anna Karenina: “Happy families are all alike;...
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Research-Business Feedback Loop

I’ve been working with a client for a while to instigate a customer panel they can use to gather feedback.  When the old VP of Marketing dreamed the idea up a few years ago, it seemed like on of...
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Why people ‘lie’

So having just come off a hugely busy week, I finally got around to extending the thought process behind what ‘Satisfaction’ is and how you measure it. Firstly, I think you have to ignore about...