I read an interesting article the other day from the Columbia Journalism School (pdf here) about the current state of digital Journalism.  It’s the best treatise on digital content I have seen....

Thinking about the excessive amount of TV advertising I’ve consumed while watching the Olympics lately, I was beginning to wonder if new Marketing trends were just a bunch of hot-air. So I pulled...

I remember working for the arm of a car financing company who wanted to understand the entire car-buying process from start to finish. After weeks of research it become abundantly clear that initial impressions...

You don’t rarely come across examples of Microsoft’s marketing prowess, so when you do, it’s blog-worthy (at least to me). I was looking around for the latest information on Windows Server...

I just read this post by Alan (Toad) of the Toad Stool.  He has really hit the nail in the head regarding the changing world of advertising and how some companies really are stuck in the past. In today’s...