Customer Recency

There is a site called the KPI Library that lists Key Performance Indicators for a range of business areas. It’s a community site of sorts so the KPI suggestions largely emanate from users (as far...
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“Chrome” and the Google Brand

I downloaded and installed Chrome the other day. Chrome is the new Google browser. I’m not going to talk at length or postulate on the strategy behind Google releasing a browser – this has...
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Political Prediction Markets

I came across a site called intrade on my general web surfing the other day. Intrade is a prediction market. You register for the site and can actually ‘bet’ money on the outcome of certain...
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Gold Medal Count

Posting has been light over the last few weeks as we are still gearing up for our move to the West Coast. It’s amazing how many things you have to do to shift 2 people, an apartment and a cat (the...
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Don’t click it!!

I came across a fun site today that demonstrates just how much we rely on the ubiquitousness of the click to navigate the online world. www.dontclick.it It’s actually a piece of art submitted as...
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Shifting Marketing Sands

Thinking about the excessive amount of TV advertising I’ve consumed while watching the Olympics lately, I was beginning to wonder if new Marketing trends were just a bunch of hot-air. So I pulled...
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If car advertising is so meaningless, why is there so much of it?

I remember working for the arm of a car financing company who wanted to understand the entire car-buying process from start to finish. After weeks of research it become abundantly clear that initial impressions...
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Musings on UI Design

One of the things I have become increasingly interested in over the last year is UI (User Interface) design. As we develop our software product, how it looks and feels to the end user becomes an extremely...
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The Importance of Scale

I’m struggling through a busy patch at the moment so posting has been light recently. My wife and I are gearing up for our move to San Fran later in the year (we currently live in NY), so there...
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ThePoint.com

I am about half way through Clay Shirky’s new book, Here Comes Everybody. I had read some initial critical reviews (which I can’t find the link to anymore), but I think they were misguided....
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