About Vusub

We're currenlty in start-mode - we're refining the concept and testing our inital alpha build through a series of live tests. If you'd like to get hold of us, email paulsoldera@vusub.com.

Paul Soldera

Paul has 20 years experience in advertising testing and strategy, working closely with agencies and brands. Paul has an in-depth understanding of consumer behavior in the ad space. He also as prior experience starting a cloud-based reporting company and has helped numerous startups execute their go-to-market plans.

Mike Travis

Mike's passion for innovation and experimentation led him to found Equation Research 22 years ago as one of the first full-time, fully remote, custom research agencies in the US leveraging its own proprietary enterprise survey programming platform. Mike also has extensive experience in the ad and publishing space.

Troy Wing

Troy has more than 25 years experience in customer centric product development in senior technical positions including chief architect roles in two cloud based Saas startups. Troy also has more than 13 years experience in solution and technical architecture on the Amazon AWS and Azure platforms,/exi utilizing many of the available services for solution delivery, security and agile devops.