Frequently Asked Questions

Most advertising is delivered in contexts where watching the ad isn't the reason you are there. Ads are interruptive in these contexts and people try to avoid them. But ads can be interesting, funny, informative, and in the right context, and with the right inventive, people will watch them.

Vusub works with any type of online subscription where there is a paywall. Vusub essentially becomes another subscription option that either gives the subscriber access to the paywalled version, or a specific Vusub tier. Because it is just another way to subscribe, Vusub has a very small technology footprint on the publisher side.

This depends on many factors, but we typically think about 3-5 minutes of ads per month to effectively monetize at a typical monthly subscription rate. These 3-5 minutes may be done in one sitting, or multiple sittings.

The Vusub revenue model is a very simple one, we take a 15% cut of the ad revenue that runs through the system. Because there are no other third parties involved, publishers will typically keep 85% of their ad revenue from Vusub advertising.

Publishers have a lot of control over the ads in their reel. As a Vusub publisher, there is a portal you can access that lets you control things like monetization rates for ads, ad content types, upload your own sponsored videos, etc. The ad reel can also be customized with publisher logos and colors so the user is always connected to the publisher brand when in the reel.

Advertisers have a portal where they can upload assets and manage campaigns. All the typical campaign management tools are at their disposal - audience (and publisher) targeting; campaign metrics; asset management and creation; benchmarks; etc.